The simulation of human intelligence in machines is referred to as AI (artificial intelligence). This broad field of computer science is poised to transform marketing jobs and the industry in a variety of ways.
In the last four years, the number of businesses adopting artificial intelligence has increased by more than 270%, and the global AI market is expected to reach $267 billion by 2027. This increase is not surprising, especially when you consider all the advantages of implementing AI technology in marketing.
Marketing teams will be able to automate certain cognitive tasks with AI-powered tools. They will also be able to identify current trends and predict future trends, ensuring the success of their marketing campaigns. These are just a few of the ways artificial intelligence will influence marketing strategies. Continue reading to learn about 8 more ways AI will impact the future of marketing.
What exactly is artificial intelligence (AI)?
Artificial intelligence (AI) is a broad field of computer science concerned with the development of intelligent machines capable of performing tasks that would normally require human intelligence. Artificial intelligence, in its most basic form, is a field that combines computer science and large datasets to solve problems. It also includes the subfields of machine learning and deep learning, which are frequently used when discussing artificial intelligence. In these fields, AI algorithms are used to create expert systems that make predictions or classifications based on input data.
- Content Creation
Content creation is one of the most significant ways AI will impact marketing in the future. AI has spawned a new field known as content intelligence, in which AI tools provide data-driven insights and feedback to content creators. This means that by establishing a continuous feedback loop, marketers can improve their content creation efforts and achieve greater success.
Here are a few ways AI is likely to have a positive impact on content creation:
- Create optimized social media posts quickly.
- Create data-driven blog posts to improve your rankings.
- Converting emails and website copy that is personalized
- A/B test landing pages for the best results.
- Conduct thorough keyword research
This is fantastic news for beginners who are unsure of how they are doing with their content creation. AI makes it easier to determine what works and replicates the process for optimal content marketing results. Manual content creation, as any marketer will tell you, is not only a time-consuming process, but it can also be overwhelming, especially when you don’t see the desired results.
AI will assist in content profiling, topic inspiration, content accuracy, and other areas to make the content creation process easier and more effective by providing data-driven feedback while creating content. For example, an AI writing tool like Simplified makes it easier to create highly personalized content that can help boost your marketing efforts.
- Predictive Analytics
Another area where artificial intelligence will change the future of marketing is predictive analytics. AI will better equip marketers to predict future behavior, allowing them to create more effective marketing strategies and products.
Leading online course platforms, for example, are very likely to integrate AI so that instructors can better understand what students are doing in their courses and how to improve student engagement. This will result in better online courses overall, as well as more private label course marketplaces with well-optimized educational assets for sale.
The most advanced AI technologies will be able to use algorithms to analyze massive amounts of data to optimize toward a specific goal. They will, in essence, be “prediction” machines, and as they optimize, the machines will learn and find ways to improve their results. You will be able to drive marketing success in a variety of ways with AI-powered analytics, such as:
- Figure out what’s right (or wrong) with your website (load speed and other technical issues) or other marketing platforms.
- Webinar platforms will be able to predict and comprehend audience disengagement.
- Improve your lead scoring process to find the right potential customers.
- Learn about your main competitors.
- Predict customer behavior, such as the specific products your target audience wishes to purchase.
These are some of the various ways in which artificial intelligence will eventually take over predictive analytics. Of course, there are numerous other applications for AI in predictive analytics, but the main ones will be to discover insights, make predictions, and unify your data.
- Better advertisements
As previously stated, artificial intelligence understands what customers want, so it can easily uncover trends and customer insights to improve advertising efforts. For example, AI programs can use your marketing language and tone to write headlines, create ads, and push notifications. A good article on PPC lead generation tips for a profitable campaign can be found here.
Even more importantly, artificial intelligence tools can change parts of advertisements to personalize them for different types of audiences. AI can accomplish this by including different text, music, images, and so on to cater to the tastes and preferences of a specific segment of the audience. In short, future AI programs will most likely be able to create advertisements that are far more effective than those created by humans.
Listed below are some of the use cases for AI in advertising:
- Discover new advertising channels that your competitors are not currently using.
- Use artificial intelligence (AI) tools on a variety of ad platforms to optimize budget, targeting, and ad delivery.
- Use artificial intelligence marketing platforms for self-serve media purchasing.
- Use machine learning algorithms to determine the best layout, copywriting, targeting, bids, and so on for your PPC campaign.
These are just a few of the ways future marketers will use artificial intelligence to transform the advertising industry at all levels.
- Product suggestions
Artificial intelligence, using Machine Learning, will also aid in the improvement of online product recommendations. With the right AI tools, marketers will be able to make more accurate and timely predictions about which products their customers will purchase.
AI-powered recommendation engines will make personalized recommendations based on each customer’s behavior and preferences. Many businesses are already experimenting with AI-powered product recommendations in eCommerce, and most of them are reaping significant benefits, particularly in terms of their bottom line.
The most notable example is Amazon, a platform that derives up to a third of its revenue from such recommendations. Here are some examples of how an AI-powered product recommendation system can help your company grow:
Product recommendations benefit both the customer and the company. It’s especially important in eCommerce, and it’s the reason why some companies sell so much more online than others.
Just keep in mind that selecting the right recommendation engines is critical because they must be able to process large amounts of customer data with high accuracy. In order to provide accurate and timely personalized product recommendations, they should also be able to track and profile millions of customers in real time. This is critical in modern commerce because 80% of customers are more likely to buy from a company that provides personalized experiences and product recommendations.
- Improved customer service
Chatbots use artificial intelligence to have real-time conversations with users. This is an excellent way for brands to establish credibility and increase engagement, and it is yet another way AI will improve marketing and customer loyalty in the future.
Even when customer service representatives are unavailable, a chatbot can respond to online visitors’ needs around the clock. There are numerous methods for using chatbots to improve customer service in your business, and each method has numerous advantages.
- AI assists you in better understanding your customers.
- AI makes it easier to make real-time decisions based on the most up-to-date data (such as when a customer is having an issue in their current interaction with your business)
- AI can use predictive analytics to provide real-time actionable insights and assist in guiding interactions between businesses and their customers.
- AI enables hyper-personalization to provide users with customer service content that is specifically tailored to their needs.
Customer service via chatbot is currently the most popular artificial intelligence application (73%), closely followed by marketing and sales (59%). This trend is expected to continue, and successful companies are already implementing it to ensure their long-term success.
- Virtual and augmented reality
Artificial intelligence (AI) has already begun to aid the growth of augmented reality (AR) and virtual reality (VR) (VR). In the future, Artificial Intelligence Marketing will improve digital marketing using these realities by allowing customers to shop for products and customize them in any way they want.
For example, a customer may try on different colors of the same item while shopping for dresses to see which one looks best. When shopping for a car, a user may examine the features or even take a virtual test drive to get a sense of the vehicle’s maneuverability.
This type of technology could also have a significant impact on platforms such as YouTube, further immersing users in the content. Not only will this increase watch time and brand affinity for those who embrace it, but it’s also likely to be a better way to earn extra money from YouTube. Other ways AR and VR technologies can be used to improve marketing efforts include:
- Make the in-store experience fun and innovative
- Increase customer interaction.
- Increase the level of online engagement
- Improve the overall customer experience
Many brands have begun to use augmented and virtual reality as marketing tools to help them provide a unique shopping experience to customers, and if you want to find new and unique ways of attracting customers, promoting your products, and increasing sales, you should consider doing the same.
- Email Optimization
AI systems improve the effectiveness of email marketing in two ways: by increasing revenue and decreasing costs. AI-powered email marketing tools can assist in increasing open rates and click rates (among other metrics), thereby making your email marketing campaigns more successful and profitable.
The same tools can make it exponentially easier to create campaigns that never fail, reducing the time it takes your team to produce results for your email marketing activities. Finally, you reduce costs while increasing revenue, which is every marketer’s dream.
Here are some ways AI can help you improve the effectiveness of your email marketing:
- Artificial intelligence can create email subject lines on its own.
- It can tailor the content of your emails to different recipients.
- Using historical data, AI can also restructure your email campaigns.
- AI will allow you to optimize send times for maximum engagement.
- AI can quickly and easily clean up your contacts to improve the health of your email list.
If any of the above use cases apply to you, then AI-powered email marketing technology could be extremely beneficial to your company.
The bottom line is that you will be able to create optimized email campaigns using artificial intelligence marketing, from writing smarter and more personalized emails and newsletters to improving deliverability and optimizing your email outreach efforts.
- Voice Search
Voice search is the final item on our list of the eight ways AI will change marketing in the future, but it is far from the least important. With voice search becoming increasingly popular, it’s not surprising that artificial intelligence (AI) is being used to improve the way people search online.
There are numerous predictions for the impact of voice search in the coming years, and one thing is certain: artificial intelligence will play a significant role in how these changes are implemented.
Voice searches, for example, are more likely to have action-oriented intent. This leads to informational or transactional searches, which can be extremely beneficial to businesses with strong SEO. Voice search AI systems are already having an impact on the SEO landscape, and there are new technological innovations fueling the rise of searches conducted via voice control. The most difficult challenge for most marketers right now is figuring out how to effectively optimize SEO while also preparing for a future of AI-powered voice search.
This could include a significant change in the type of content produced by web pages. This includes incorporating many long-tail keywords into web content to compete with voice searches. If you want to optimize your web pages or web design, here is an article about digital marketing agencies that can assist you.
Experience the future of AI in marketing
We’ve come to the end of this article on the 8 ways artificial intelligence is changing the future of marketing. Businesses must now decide whether they want to maintain their competitive edge by incorporating these changes into their digital marketing strategies.
From lead generation to content creation, marketing, sales, and customer service, incorporating AI into your future marketing strategies will benefit every aspect of your business. This is an excellent time to begin experimenting with artificial intelligence marketing. Begin your journey with a powerful chatbot.