Why AI-powered marketing drives success
Traditional marketing is largely manual and labour-intensive, involving tasks such as data entry and analysis, lead management and segmentation, and email marketing. The use of AI can automate these processes, allowing you to achieve better results in a fraction of the time. In addition, AI-powered marketing platforms are able to learn and adapt over time, meaning that your campaigns will get better results over time as the system “learns” your preferences and behaviour.
Here’s a list of what AI can do for you –
- AI can generate content
- AI can score leads
- AI can predict profitability of campaigns
- AI can create high performance audiences
Artificial intelligence has emerged as a formidable ally as marketing performance and ROI become increasingly important concerns for business success. AI can help you achieve better results while freeing up time to focus on more important operations by automating complex and time-consuming jobs. We’ll look at how artificial intelligence is assisting firms in today’s competitive economy.
Data input and analysis, lead management and segmentation, and email marketing are all operations that are mostly manual and labor-intensive in traditional marketing. AI can automate these procedures, allowing you to get better results in less time. Furthermore, AI-powered marketing platforms can learn and adapt over time, ensuring that your campaigns improve with time.
One of the most valuable benefits of artificial intelligence for businesses is improved decision making. Businesses can make data-driven choices faster and more efficiently than ever before by automating routine operations like market research and competitive analysis. This enables companies to remain flexible in an ever-changing market, increasing their prospects of long-term success.
A report from Forbes showed that businesses which are using AI report increased sales (by an average of 49%) and improved customer retention rates (by 26%). In fact, 78% of businesses reported increased ROI as a result of using AI technologies in their marketing campaigns. This is because AI is able to do things that humans cannot – such as analysing large volumes of data quickly and accurately – meaning that you can get more out of your data than ever before.
Marketers may automate the lead generation process by assigning ratings to leads based on their potential of converting into customers using AI-powered lead scoring algorithms. This enables marketers to concentrate their efforts on pursuing high-quality leads while excluding low-quality prospects, resulting in a higher return on investment.
Artificial Intelligence has been applied across a multitude of marketing solutions – here are two ways that Supercharge Lab has deployed AI in helping our clients drive hyper-performance through marketing:
- AI can also help to continuously monitor campaigns and automatically optimize campaigns for performance on a dynamic and on-demand basis.
- By using Cognitive AI, we are able to predict the triggers that create the behaviours that we want – if we understood how decisions are made, we could essentially trigger them and drive marketing ROIs beyond what is typically possible.
As consumer expectations rise, digital marketing consultants and artificial intelligence (AI) will need to develop to keep up with the change. This is especially true for traditional organisations that have relied on the traditional marketing technique for a long time.