Geofencing VS Geotargeting: Know The Difference

An introduction This article compares and contrasts two location-based services, geofencing vs geotargeting, and addresses the following questions: how do they operate, and which one should you use? Location data is a crucial tool for boosting the efficiency of an...

Growth Marketing VS Demand Generation

What Is Growth Marketing?Growth marketing is exactly what it sounds like. It is a comprehensive marketing strategythat employs various tactics across multiple channels with the sole goal of achieving andmaintaining growth. Growth marketing arose from the growing...

Supercharge Lab Whitepaper: Product Development 101

Many companies start the product development process by creating a prototype of their product. However, this is not the only way to develops products. There are several key steps in the product development process, and each company’s approach will be different...

How AI is Transforming Digital Marketing

Is your business keeping up with the latest digital marketing trends? If not, you may be missing out on some of the biggest opportunities to reach and engage customers. Digital marketing is constantly evolving, and one of the latest trends is artificial intelligence...

Utilizing Content Syndication To Reach Wider Audiences

What is content syndication Content syndication allows you to reach a wider audience with your content. You can raise brand exposure among a bigger group of people by collaborating with content distribution partners, digital publications, or industry influencers....