by admin | Oct 17, 2022 | Uncategorized
As every industry becomes more technologically advanced, artificial intelligence (AI) becomes a clear next step for many businesses around the world. AI refers to software or computers that perform tasks that normally require human intelligence, such as creative...
by admin | Oct 17, 2022 | Uncategorized
The simulation of human intelligence in machines is referred to as AI (artificial intelligence). This broad field of computer science is poised to transform marketing jobs and the industry in a variety of ways. In the last four years, the number of businesses adopting...
by admin | Oct 17, 2022 | Uncategorized
You most likely interact with artificial intelligence (AI) daily and are unaware of it. Many people still associate AI with science-fiction dystopias, but that image is fading as AI advances and becomes more common in our daily lives. Artificial intelligence is now a...
by admin | Oct 17, 2022 | Uncategorized
In 2013, the MD Anderson Cancer Centre launched a “moon shot” project to use IBM’s Watson cognitive system to diagnose and recommend treatment plans for certain types of cancer. However, the project was halted in 2017 after costs surpassed $62...
by admin | Oct 4, 2022 | Whitepaper
For some people, fear can be debilitating. It can keep them from doing things that they want to do or from achieving their goals. For others, fear can be a motivator. It can help them to stay alert and focused when they are in dangerous or risky situations. In this...
by admin | Aug 26, 2022 | Whitepaper
In the world of advertising and marketing, AI can help agencies elevate their game by automating certain processes and providing insights that would be difficult or impossible for humans to obtain on their own. Sigmund, an end-to-end solution for the modern marketer,...
by admin | Aug 4, 2022 | Whitepaper
As with strategy, technology development, marketing, and almost every aspect of operating a company, as founders, we must commit to consistent experimentation, pivoting, and turning the flywheel. A strategy that works for Supercharge Lab may not necessarily work for...
by Anne Cheng | Jul 7, 2022 | Artificial Intelligence, Data, Investment, Marketing, Sales, Startups, Supercharge Lab
An introduction This article compares and contrasts two location-based services, geofencing vs geotargeting, and addresses the following questions: how do they operate, and which one should you use? Location data is a crucial tool for boosting the efficiency of an...
by Anne Cheng | Jul 7, 2022 | Artificial Intelligence, Data, Investment, Leadership and Management, Marketing, Sales, Startups, Supercharge Lab
What Is Growth Marketing?Growth marketing is exactly what it sounds like. It is a comprehensive marketing strategythat employs various tactics across multiple channels with the sole goal of achieving andmaintaining growth. Growth marketing arose from the growing...
by Anne Cheng | Jul 6, 2022 | Whitepaper
Many companies start the product development process by creating a prototype of their product. However, this is not the only way to develops products. There are several key steps in the product development process, and each company’s approach will be different...
