by Anne Cheng | May 13, 2022 | Data, Marketing, Startups, Supercharge Lab, Sustainability
What is ABM? Account-based marketing (ABM) is a method used by firms to align and collaborate sales and marketing teams in order to perform research and identify critical clients, and then design customised marketing programmes to reach and convert these accounts. ABM...
by Anne Cheng | May 13, 2022 | Artificial Intelligence, Data, Future, Marketing, Sales, Supercharge Lab
When most people think of artificial intelligence (AI), they envision computers that can speak to us, such as Alexa or Siri, or grand projects, such as self-driving cars. These are very exciting and attention-grabbing, but the reality of AI is that thousands of tools...
by Anne Cheng | May 13, 2022 | Marketing, Sales, Supercharge Lab
What does B2B and B2C even mean? How does the method of marketing differ? Business-to-business (B2B) and business-to-consumer (B2C) marketers aim to capture the attention of two distinct audiences. And although there are many similarities between these types of...
by Anne Cheng | May 13, 2022 | Marketing, Supercharge Lab
Marketing encompasses all of the activities that a company engages in to promote its products and services and increase its market share. Marketing success necessitates a combination of advertising savvy, sales acumen, and the ability to deliver goods to end-users....
by Anne Cheng | Apr 21, 2022 | Artificial Intelligence, Marketing
Why AI-powered marketing drives success Traditional marketing is largely manual and labour-intensive, involving tasks such as data entry and analysis, lead management and segmentation, and email marketing. The use of AI can automate these processes, allowing you to...
by Anne Cheng | Apr 12, 2022 | Marketing, Supercharge Lab
Branding VS Marketing: We own Marketing and you own your Brand Branding and marketing come hand in hand, but ultimately they are different. They have similar general goals and frequently collaborate to achieve them, they each have unique roles and objectives....
