Why AI-powered marketing drives success Traditional marketing is largely manual and labour-intensive, involving tasks such as data entry and analysis, lead management and segmentation, and email marketing. The use of AI can automate these processes, allowing you to...
Branding VS Marketing: We own Marketing and you own your Brand Branding and marketing come hand in hand, but ultimately they are different. They have similar general goals and frequently collaborate to achieve them, they each have unique roles and objectives....
Redefining marketing through Sigmund Supercharge Lab recently launched its rebranded solution, Sigmund. Sigmund, our core Artificial Intelligence engine, analyzes human approaches to decision-making and applies it to your messaging, improving the results you need. As...
Digital strategy focuses on using technology to improve business performance, whether that means creating new products or reimagining current processes. It specifies the direction an organization will take to create new competitive advantages with technology, as well...
Aligning myself with the words of my CTO, Chris’s theme of “What gets measured gets improved”, I decided to write my thoughts on managing performance in digital marketing. There are plenty of quantitative metrics that measure the performance of any campaign, or any...