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Geofencing VS Geotargeting: Know The Difference

by Anne Cheng | Jul 7, 2022 | Artificial Intelligence, Data, Investment, Marketing, Sales, Startups, Supercharge Lab

An introduction This article compares and contrasts two location-based services, geofencing vs geotargeting, and addresses the following questions: how do they operate, and which one should you use? Location data is a crucial tool for boosting the efficiency of an...

Growth Marketing VS Demand Generation

by Anne Cheng | Jul 7, 2022 | Artificial Intelligence, Data, Investment, Leadership and Management, Marketing, Sales, Startups, Supercharge Lab

What Is Growth Marketing?Growth marketing is exactly what it sounds like. It is a comprehensive marketing strategythat employs various tactics across multiple channels with the sole goal of achieving andmaintaining growth. Growth marketing arose from the growing...

How AI Is Transforming The Future Of Digital Marketing

by Anne Cheng | May 13, 2022 | Artificial Intelligence, Data, Future, Marketing, Sales, Supercharge Lab

When most people think of artificial intelligence (AI), they envision computers that can speak to us, such as Alexa or Siri, or grand projects, such as self-driving cars. These are very exciting and attention-grabbing, but the reality of AI is that thousands of tools...

How Does Digital Marketing Differ For B2B And B2C Marketing?

by Anne Cheng | May 13, 2022 | Marketing, Sales, Supercharge Lab

What does B2B and B2C even mean? How does the method of marketing differ? Business-to-business (B2B) and business-to-consumer (B2C) marketers aim to capture the attention of two distinct audiences. And although there are many similarities between these types of...

Using Artificial Intelligence to Increase Sales

by Anne Cheng | Mar 29, 2021 | Artificial Intelligence, Sales

Anne is addressing the exciting world of AI by bringing new ideas and new ways of using AI marketing to electrify companies and create better and more efficient ways of doing things. Join the Leaders of B2B podcast and learn how you can use Artificial Intelligence to...

Demystifying Digital Strategy: 5 Important Questions

by Anne Cheng | Mar 3, 2021 | Data, Leadership and Management, Marketing, Sales

Digital strategy focuses on using technology to improve business performance, whether that means creating new products or reimagining current processes. It specifies the direction an organization will take to create new competitive advantages with technology, as well...
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