by Anne Cheng | Jul 7, 2022 | Artificial Intelligence, Data, Investment, Marketing, Sales, Startups, Supercharge Lab
An introduction A crucial tool for boosting the efficiency of an advertising campaign is location data. Advertisers who can get closer to customers in a certain place can have a major impact on engagement. This article compares and contrasts two location-based...
by Anne Cheng | Jul 7, 2022 | Artificial Intelligence, Data, Investment, Leadership and Management, Marketing, Sales, Startups, Supercharge Lab
What Is Growth Marketing?Growth marketing is exactly what it sounds like. It is a comprehensive marketing strategythat employs various tactics across multiple channels with the sole goal of achieving andmaintaining growth. Growth marketing arose from the growing...
by Anne Cheng | May 13, 2022 | Artificial Intelligence, Data, Future, Marketing, Sales, Supercharge Lab
When most people think of artificial intelligence (AI), they envision computers that can speak to us, such as Alexa or Siri, or grand projects, such as self-driving cars. These are very exciting and attention-grabbing, but the reality of AI is that thousands of tools...
by Anne Cheng | May 13, 2022 | Marketing, Sales, Supercharge Lab
What does B2B and B2C even mean? How does the method of marketing differ? Business-to-business (B2B) and business-to-consumer (B2C) marketers aim to capture the attention of two distinct audiences. And although there are many similarities between these types of...
by Anne Cheng | Mar 29, 2021 | Artificial Intelligence, Sales
Anne is addressing the exciting world of AI by bringing new ideas and new ways of using AI marketing to electrify companies and create better and more efficient ways of doing things. Join the Leaders of B2B podcast and learn how you can use Artificial Intelligence to...
by Anne Cheng | Mar 3, 2021 | Data, Leadership and Management, Marketing, Sales
Digital strategy focuses on using technology to improve business performance, whether that means creating new products or reimagining current processes. It specifies the direction an organization will take to create new competitive advantages with technology, as well...
