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Demystifying Digital Strategy: 5 Important Questions

by Anne Cheng | Mar 3, 2021 | Data, Leadership and Management, Marketing, Sales

Digital strategy focuses on using technology to improve business performance, whether that means creating new products or reimagining current processes. It specifies the direction an organization will take to create new competitive advantages with technology, as well...

Behavioral Discoveries: Connecting with Your Customers

by Anne Cheng | Dec 25, 2020 | Ethics, Leadership and Management, Marketing, Sales

by Sondra Lynn, Chief of Staff, Supercharge Lab At Supercharge Lab, we help your company connect with potential customers more efficiently and more effectively. We help buyers be better buyers and we make these connections based on an understanding of human behavior....

The Power of Sales Messaging From a Former FBI Hostage Negotiator

by Anne Cheng | Sep 30, 2020 | Future, Sales

We love celebrating sales success stories and gleaning from the wins of others. This week’s sales success story comes from Chris Voss. For years, Voss worked for the FBI where he negotiated with international kidnappers in hostage situations. Talk about high stake...
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