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Why Businesses Should Apply ABM To Their Marketing Strategy

by Anne Cheng | May 13, 2022 | Data, Marketing, Startups, Supercharge Lab, Sustainability

What is ABM? Account-based marketing (ABM) is a method used by firms to align and collaborate sales and marketing teams in order to perform research and identify critical clients, and then design customised marketing programmes to reach and convert these accounts. ABM...

Sustainable Supply Chain Planning with Artificial Intelligence

by Anne Cheng | Jun 9, 2021 | Artificial Intelligence, Sustainability

An era of sustainable supply chain planning with artificial intelligence is in its nascency. Networks of supply chains—those between a company and its suppliers—are making organizational decisions today that are affecting the global economy in profound ways. And...

The Role of Startups in Creating a Better World

by Anne Cheng | Jun 2, 2021 | Future, Startups, Sustainability

In the month of June, Supercharge Lab will embark on a journey: creating a better world by diving into the realms of social justice, impact, and sustainability. We will investigate a broad subject that includes economic disparity, diversity and inclusion, climate...

Inside Supercharge Lab: Ethical Use of Artificial Intelligence

by Anne Cheng | Oct 7, 2020 | Artificial Intelligence, Ethics, Startups, Sustainability

At Supercharge Lab, we endeavor to use our technology for everyone to do better. While navigating the world of unnecessarily wasteful processes, we help humans do better and be better by automating mundane everyday tasks and leaving the creative thinking, innovative...

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