Supercharge Lab Whitepaper: Neuroscience and Why it Matters

The neuroscience of why it matters is an emerging field of study that is concerned with understanding how the brain works and how it affects our thoughts, feelings, and behavior. This area of research is important because it can help us to understand why we do the...

Supercharge Lab Whitepaper: Fear

For some people, fear can be debilitating. It can keep them from doing things that they want to do or from achieving their goals. For others, fear can be a motivator. It can help them to stay alert and focused when they are in dangerous or risky situations. In this...

Supercharge Lab Whitepaper: Creating the Right Growth Strategy

As with strategy, technology development, marketing, and almost every aspect of operating a company, as founders, we must commit to consistent experimentation, pivoting, and turning the flywheel. A strategy that works for Supercharge Lab may not necessarily work for...

Supercharge Lab Whitepaper: Product Development 101

Many companies start the product development process by creating a prototype of their product. However, this is not the only way to develops products. There are several key steps in the product development process, and each company’s approach will be different...