Behaviorists have long studied heuristics. Heuristics are simple, efficient rules, learned through evolutionary processes, that have been proposed to explain how people make decisions when facing complex problems or incomplete information. In short, they are the evolutionary shortcuts that humans take in decision making.

Supercharge Lab’s founder discusses the three initial heuristics as proposed by Tversky and Kahneman in her latest whitepaper. We also dive into how the marketing and advertising industry has long leveraged cognitive biases to get ahead and ‘hack’ gains on ROI.

We look forward to receiving your feedback relating to AI-driven marketing. For further information on Sigmund and its applications, please feel free to reach out to Anne for a chat at or [email protected].

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