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Redefining Marketing through Sigmund

by Anne Cheng | Aug 9, 2021 | Artificial Intelligence, Marketing

Redefining marketing through Sigmund Supercharge Lab recently launched its rebranded solution, Sigmund. Sigmund, our core Artificial Intelligence engine, analyzes human approaches to decision-making and applies it to your messaging, improving the results you need. As...

The Future of Money: Projecting Consumer Spending Habits

by Anne Cheng | May 17, 2021 | Data, Future

Consumer spending habits are in an interesting place, a point of which businesses should be cognizant. For one, consumers are ready to begin spending again. As anxiety about the COVID pandemic has waned in recent months in the US at least, excitement about...

Predictive Analytics and AI: The Data-Backed Crystal Ball

by Anne Cheng | May 11, 2021 | Data, Future

Predictive Analytics is the use of data, statistical algorithms, and machine learning techniques to identify the likelihood of future outcomes based on historical data. It analyzes current and historical facts and situations to make predictions about future or...

Looking Forward: Security, Surveillance and AI

by Anne Cheng | Apr 9, 2021 | Artificial Intelligence, Data, Looking Forward

Presenting the next feature of our Looking Forward series! Ever thought about how artificial intelligence and security can come hand-in-hand? CEO of Stealth Monitoring, Rob Cherun describes how using artificial intelligence helps to ensure that their organization runs...

Demystifying Digital Strategy: 5 Important Questions

by Anne Cheng | Mar 3, 2021 | Data, Leadership and Management, Marketing, Sales

Digital strategy focuses on using technology to improve business performance, whether that means creating new products or reimagining current processes. It specifies the direction an organization will take to create new competitive advantages with technology, as well...
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