The AI Hysteria: Separating Fact from Fiction

Artificial Intelligence (AI) has been one of the most buzzed-about topics in recent years, with many people predicting that it will transform virtually every aspect of our lives. While there is no doubt that AI has the potential to revolutionize many industries, there...

How AI is Transforming Digital Marketing

Is your business keeping up with the latest digital marketing trends? If not, you may be missing out on some of the biggest opportunities to reach and engage customers. Digital marketing is constantly evolving, and one of the latest trends is artificial intelligence...

Branding VS Marketing, We own Marketing AND you own your Brand

Branding VS Marketing: We own Marketing and you own your Brand   Branding and marketing come hand in hand, but ultimately they are different. They have similar general goals and frequently collaborate to achieve them, they each have unique roles and objectives....

Sigmund API

A while back, Supercharge Lab wrote about why Predictive Analytics is the way forward, to help businesses unlock the power of data-backed predictions for their businesses. Predictive Analytics is the use of data, statistical algorithms, and machine learning techniques...