A while back, Supercharge Lab wrote about why Predictive Analytics is the way forward, to help businesses unlock the power of data-backed predictions for their businesses. Predictive Analytics is the use of data, statistical algorithms, and machine learning techniques to identify the likelihood of future outcomes based on historical data. It analyzes current and historical facts and situations to make predictions about future or otherwise unknown events. Simply put, Predictive Analytics combined with AI are prediction machines.
Supercharge Lab has been experimenting with predictive analytics over the past few months and we are proud to launch our latest solution, Sigmund API. Sigmund API is a custom solution that we have created, that integrates with our customer databases, to help predict outcomes that matter to our customers, including:
i. Churn rate
ii. Propensity to transact
iii. The elasticity of marketing and promotional activities
Read all about it in our latest whitepaper!