About Us

We Are A Group of Passionate Builders, Creatives, & Digital Marketers

Supercharge Lab

Supercharge Lab is a leading US-incorporated Artificial Intelligence company, applying our cognitive AI technologies to client acquisition and marketing strategies for our clients globally. A globally distributed remote organization, we embody and embrace the future of work and the digital workspace.

What We Do

Supercharge Lab was incorporated in March 2020 and has since seen tremendous growth. From being a solopreneur to a team of over a dozen Superchargers and over 200 clients across the US, Europe, Asia Pacific and Oceania.

Supercharge Lab solves the challenge of brands not resonating with their customers today. In fact, this problem is such a big one that more than a quarter of all advertising spend, or over $62B worth of ad spend, is wasted on an annual basis. We empower your organization to help your target clients buy by understanding their cognitive styles, instead of “selling” your proposition.

We use psychological profiling to understand the basis of why your customers buy your solutions and apply what we’ve acquired to create messages in increasing the tendency for your target clients’ transactions with you through AI Marketing. We do it through secure algorithms that are designed to use Artificial Intelligence in an ethical way, safeguarding the interests of all stakeholders involved.


Awesome Team

Sales Conversation Started

Happy Clients

Outbound Messages Served

Our Mission & Values

Our Mission

Supercharge Lab is guided by our core values of Excellence, Inventiveness, and Care. We believe in bringing our best selves to doing our best work, by caring about the work we do and the people around us. We are on a mission to create better work for people, by being at the intersection of where technology meets humanity.

Diversity, Equity and Inclusion

Diversity, equity, and inclusion starts from embracing that our differences make up who we are. We honor and celebrate each person’s difference as a strength, and work to constantly remove our own biases.

Leading from Behind

We earn our seats at the table, and we work to keep them through leading by doing. We believe in influencing and driving high-performance behaviors through authentic servant leadership.

Trust and Psychological Safety

We believe strongly in creating a psychologically safe workplace to be who you are and to support neurodivergent thinking.

Delight & Inspire

We push the barriers of thought by constantly inventing and reinventing ourselves, our solutions, and our daily work.

Constantly Raising the Bar

We love our work. We really do. And we like getting stuff done. 😄

Supercharge Lab Team Members

Janet Boo

Janet Boo


Janet has over 20 years of experience in assisting C-suite executives to competently operate their businesses. Janet provides operational and administrative support to startup founders, executives and senior leaders, and drives outcomes to completion.


Annabelle Lin

Annabelle Lin

Board Observer

With more than 16 years of experience in the banking and capital markets, financial services, technology and consulting industries, Annabelle has witnessed the shift in wider enterprise markets and kept abreast of the global changes in sales processes, partner ecosystems, people and tools to deliver the highest value to our customers. Through all these, Annabelle is known for providing strategic advisory services to C-level executives on accelerated growth strategies for business transformation and innovation initiatives, including digital banking, customer experience, branch transformation, operation effectiveness and digitized secure payment.

TK Mori

TK Mori

Board Observer

Co-Founder and Managing Partner at GoAhead Ventures, a Silicon Valley based seed/early stage venture fund run by managing partners from Stanford.

Anne Cheng

Anne Cheng

Founder & CEO

Anne is a serial entrepreneur who has sold two of her previous startups. She was also founder of Start Up Nation, a Southeast Asian angel investment fund. Through her experience in the startup ecosystem, investment banking, and consulting through non-profits, she has worked with early-stage startups to Fortune 500 companies and brings the unique lens of being both a founder and a funder.

Anne has been celebrated as a leader in the Southeast Asian startup ecosystem, having been awarded Prestige’s 40 Under 40, Women Top in Tech (Asian Entrepreneur) and was part of the team that helped build Start Up Grind in Singapore and Southeast Asia. Anne has mentored thousands of startups through her time as founder of Start Up Nation, and has been involved as EiR, mentor, panellist and judge to startups through WeWork Labs, Startup Leadership Program, Entrepreneur First, MuruD, The Creator Camp, Global Startup Awards, Global Enterprise Challenge, Startup Weekend, and other entrepreneur acceleration programs across Asia.

Ann Suwanjindar

Ann Suwanjindar

Chief Strategy Officer

Over 20 years of experience working in Stanford, Columbia graduate, Ex-Facebook, McKinsey, Pfizer, American Express.

Ann has spent over twenty years working with the most iconic brands on the planet while working in both New York and in Southeast Asia. She has held leadership positions at top companies such as Facebook, McKinsey & Company, Siam Commercial Bank, American Express, IBM, Pfizer, Mastercard, and McCann Worldgroup. An astute business leader and an inspirational people leader, Ann has led multiple organizations in the areas of strategy, marketing and innovation and has consistently exceeded both financial and customer satisfaction targets.

Proven track record of success in generating remarkable profits by implementing robust marketing strategies and executing P&L excellence. Skilled in accelerating sales growth through engaging potential clients while leveraging efficient marketing tactics and partnerships. Demonstrated capacity to define annual strategy, lead cross-functional teams in go-to-market strategy, and optimize profitability.

Tan Yee Siang

Tan Yee Siang

Chief Technical Officer

Experienced technologist that has built and launched multiple large scale national projects across SEA

Over 18 years of engineering background and experience, with proven track record of building and growing motivated engineering teams in startups, academic, corporate and government agency. 

Anne Offner

Anne Offner

Psychological Research

Responsible and focus on increasing the effectiveness of managers and leaders within organizations in the team

Anne is a licensed Organizational Psychologist, whose work to define the right psychological frameworks for the purposes of building Sigmund has contributed to our understanding of human behavior, personality, and decision-making triggers

Abel Hao Tian

Abel Hao Tian

Senior Customer Success Manager

Driving customer success through analyzing challenges, developing new procedures, and implementing customer retention strategies.

Optimistic by nature, friendly with excellent public relations skills. Able to work independently with minimum supervision and solve practical problems. Being a great team player, Abel is a part of a renowned organization to implement his creative and innovative skills towards the growth of the company. Always seeking opportunities to grow and learning makes him feel alive.

Jeremy Ho

Jeremy Ho

Customer Success Manager & Sales Development Manager

Helping customers find success and supercharge their business ROIs through artificial intelligence and predictive analytics.

Jeremy only has 4 years of experience in sales and marketing but has made each year a fruitful one. Jeremy is a curious person and enjoys working with companies from different industries to identify the gaps in their digital marketing campaigns and customer experiences to fill the gaps. Jeremy is ambitious, innovative, hardworking and enjoys creating new relationships in order to fulfill his passion to learn new things.

Jenardhanan Yeoh

Jenardhanan Yeoh

Sales Development Manager

Ambitious, self-aware and enthusiastic sales professional with over 7 years of experience in selling solutions across different levels and industries.

When people face complexities, life becomes much harder than it needs to be. Helping people navigate through complexities is something that gives me great satisfaction, whether it’s in a personal or professional setting. So, it was natural for me to find myself in sales. After eight years of selling different solutions across different industries, I still want more. Be it relationships, business success or that same old satisfaction of helping people figure out stuff. I’m ambitious, self-aware and non-fragile.

Ryan Tiong

Ryan Tiong

Marketing Campaign Manager

15 years of digital & growth marketing experience in various B2C and B2B industries.

Ryan has over 15 years of experience in the digital marketing space, helping startups achieve unicorn status from ground zero. Adept at both technical SEO and performance marketing, Ryan takes a technical and data-centric approach to growth of both B2B and B2C organizations.

Fox Tan Boon Siang

Fox Tan Boon Siang

Full Stack Engineer

Full Stack Developer with a knack for problem solving.

A problem solver, Fox enjoys picking apart technology and documentation, integrating APIs and understanding how things work. Adept at identifying, fixing, and resolving bugs, Fox is quintessentially curious about how things work (and don’t work)!

Yen Lok

Yen Lok

AI Engineer

A humble Data Scientist in pursuit of learning the art of Data Science and Artificial Intelligence.

Yen is a data scientist, a Python enthusiast, and a machine learning (ML) developer. He has been a data scientist in several large multinational companies. Yen has developed data pipelines and machine learning (ML) models. His unique combination of domain knowledge in business, science, and technical skills allows him to deliver actionable, predictive, and explanatory models.

Let's Work Together!

Talk to us today and experience what Sigmund can achieve for you and your company!


102 S Wynstone Park Drive
Barrington Illinois 60010 USA

11 Collyer Quay, #17-00, Singapore 049322
+65 9845 3920

[email protected]