by Anne Cheng | Jul 7, 2022 | Artificial Intelligence, Data, Investment, Marketing, Sales, Startups, Supercharge Lab
An introduction This article compares and contrasts two location-based services, geofencing vs geotargeting, and addresses the following questions: how do they operate, and which one should you use? Location data is a crucial tool for boosting the efficiency of an...
by Anne Cheng | Jul 7, 2022 | Artificial Intelligence, Data, Investment, Leadership and Management, Marketing, Sales, Startups, Supercharge Lab
What Is Growth Marketing?Growth marketing is exactly what it sounds like. It is a comprehensive marketing strategythat employs various tactics across multiple channels with the sole goal of achieving andmaintaining growth. Growth marketing arose from the growing...
by Anne Cheng | Jun 1, 2022 | Artificial Intelligence, Data, Marketing, Startups, Supercharge Lab
Is your business keeping up with the latest digital marketing trends? If not, you may be missing out on some of the biggest opportunities to reach and engage customers. Digital marketing is constantly evolving, and one of the latest trends is artificial intelligence...
by Anne Cheng | May 13, 2022 | Artificial Intelligence, Data, Future, Marketing, Sales, Supercharge Lab
When most people think of artificial intelligence (AI), they envision computers that can speak to us, such as Alexa or Siri, or grand projects, such as self-driving cars. These are very exciting and attention-grabbing, but the reality of AI is that thousands of tools...
by Anne Cheng | Apr 21, 2022 | Artificial Intelligence, Marketing
Why AI-powered marketing drives success Traditional marketing is largely manual and labour-intensive, involving tasks such as data entry and analysis, lead management and segmentation, and email marketing. The use of AI can automate these processes, allowing you to...
by Anne Cheng | Mar 9, 2022 | Artificial Intelligence
AI Artificial intelligence is now 60+ years old as a field and younger as an industry. Since inception, the quest to develop true AI has been both intense and mild, high and low, hyped and played down. Without a question, the AI journey has been long, and we have come...
