by admin | Apr 6, 2023 | Data, Culture, Leadership and Management, Startups, Supercharge Lab
As the world becomes increasingly digitized, the demand for talented Full Stack Developers continues to grow. This month, we sat down with Rosaan to talk about his journey into tech, the challenges he has faced, and how he builds cutting-edge software solutions in...
by admin | Apr 6, 2023 | Artificial Intelligence, Data, Marketing, Startups
As we step into the year 2023, the tech industry is facing a challenging economic climate. Many experts believe that we are in the midst of another tech winter, and the recessionary risk is looming large. This means that companies in the tech sector need to brace for...
by Anne Cheng | Jul 7, 2022 | Artificial Intelligence, Data, Investment, Marketing, Sales, Startups, Supercharge Lab
An introduction This article compares and contrasts two location-based services, geofencing vs geotargeting, and addresses the following questions: how do they operate, and which one should you use? Location data is a crucial tool for boosting the efficiency of an...
by Anne Cheng | Jul 7, 2022 | Artificial Intelligence, Data, Investment, Leadership and Management, Marketing, Sales, Startups, Supercharge Lab
What Is Growth Marketing?Growth marketing is exactly what it sounds like. It is a comprehensive marketing strategythat employs various tactics across multiple channels with the sole goal of achieving andmaintaining growth. Growth marketing arose from the growing...
by Anne Cheng | Jun 1, 2022 | Artificial Intelligence, Data, Marketing, Startups, Supercharge Lab
Is your business keeping up with the latest digital marketing trends? If not, you may be missing out on some of the biggest opportunities to reach and engage customers. Digital marketing is constantly evolving, and one of the latest trends is artificial intelligence...
by Anne Cheng | May 13, 2022 | Data, Marketing, Startups, Supercharge Lab, Sustainability
What is ABM? Account-based marketing (ABM) is a method used by firms to align and collaborate sales and marketing teams in order to perform research and identify critical clients, and then design customised marketing programmes to reach and convert these accounts. ABM...
