My Startup Addiction I suppose I am not the only one who feels this way –I’ve been passionate about startups for more than a decade. It started in 2007, maybe earlier, but the details escape me. I built the cheesiest website ever, attempting to nurse an idea into...
In the month of June, Supercharge Lab will embark on a journey: creating a better world by diving into the realms of social justice, impact, and sustainability. We will investigate a broad subject that includes economic disparity, diversity and inclusion, climate...
In other words, projects that adapted these approaches were six times more likely to meet objectives than those that poorly adjusted their practices. What may be most enlightening about the research is that poor change management correlates with better success than...
“Keep inventing, and don’t despair when at first the idea looks crazy. Remember to wander. Let curiosity be your compass. It remains Day 1.” Jeff Bezos had just stepped down from his position as CEO and in his letter to Amazonians, he ended with the above. But what...
Aligning myself with the words of my CTO, Chris’s theme of “What gets measured gets improved”, I decided to write my thoughts on managing performance in digital marketing. There are plenty of quantitative metrics that measure the performance of any campaign, or any...
