What is ABM? Account-based marketing (ABM) is a method used by firms to align and collaborate sales and marketing teams in order to perform research and identify critical clients, and then design customised marketing programmes to reach and convert these accounts. ABM...
An era of sustainable supply chain planning with artificial intelligence is in its nascency. Networks of supply chains—those between a company and its suppliers—are making organizational decisions today that are affecting the global economy in profound ways. And...
In the month of June, Supercharge Lab will embark on a journey: creating a better world by diving into the realms of social justice, impact, and sustainability. We will investigate a broad subject that includes economic disparity, diversity and inclusion, climate...
At Supercharge Lab, we endeavor to use our technology for everyone to do better. While navigating the world of unnecessarily wasteful processes, we help humans do better and be better by automating mundane everyday tasks and leaving the creative thinking, innovative...
