Trust Is the Currency of the Internet of Things

     Studies on the validity of the Human-Computer Trust Model (HCTM) suggests that there are three important factors: Perceived Risk: the user’s subjective assessment of the likelihood of a negative outcome and how concerned they are about such an outcome....

Behavioral Discoveries: Connecting with Your Customers

by Sondra Lynn, Chief of Staff, Supercharge Lab At Supercharge Lab, we help your company connect with potential customers more efficiently and more effectively. We help buyers be better buyers and we make these connections based on an understanding of human behavior....

Excellence, And Why It Matters

If you’re going to put your name on it, make sure that when it goes out, you won’t want to take it back – my partner looked at me and shook her head. It was true, my work lacked the intellectual rigor that I was used to delivering, and I had not put my best foot...

The Way Forward: Quality Business Insights

A Collection of Quality Advice Around the Pandemic While coping with challenges and the ever-changing path ahead, you may have missed some great advice that helps create a wider perspective. Check Out Another Supercharge Lab Insight: Now Is the Time for Efficiency...

Now Is the Time for Efficiency

Every business is guilty of wasting at least some time and money. Now making your business more efficient and cutting costs is perhaps more important than ever before. Every company needs to adapt and evolve, updating its processes and ways of working, using new...