We at Supercharge Lab talk often about Sigmund, but do our customers really know who Sigmund is? Is Sigmund a person with personality, or a mere AI marketing engine with multiple moving parts? The answer is that Sigmund was birthed in the mind, conjectured as a dream...
Behaviorists have long studied heuristics. Heuristics are simple, efficient rules, learned through evolutionary processes, that have been proposed to explain how people make decisions when facing complex problems or incomplete information. In short, they are the...
Get to know our Dream Team, featuring Ann Suwanjindar, Co-Founder and Chief Strategy Officer at Supercharge Lab! Ann has spent over twenty years working at the most iconic companies on the planet while working in New York and in Southeast Asia. Her career includes...
Supercharge Lab is proud to present its first whitepaper on its most frequently asked question – what is psychological profiling? In this whitepaper, we explore Sigmund and its integration of psychology and marketing, the differences between emotions,...
Hit reset. As Supercharge Lab winds down another month of fundraising, I am thankful for the people who have come along for the ride, and for the clients who have given us their trust and support. I am deeply encouraged by the investors who have provided us with...
