The neuroscience of why it matters is an emerging field of study that is concerned with understanding how the brain works and how it affects our thoughts, feelings, and behavior. This area of research is important because it can help us to understand why we do the...
The term “artificial intelligence” may conjure up images from films such as Steven Spielberg’s 2001 film A.I. Artificial Intelligence, sci-fi thriller Ex Machina, or 1982 cult classic Blade Runner. In the ecommerce sector, however, it is less about...
As every industry becomes more technologically advanced, artificial intelligence (AI) becomes a clear next step for many businesses around the world. AI refers to software or computers that perform tasks that normally require human intelligence, such as creative...
The simulation of human intelligence in machines is referred to as AI (artificial intelligence). This broad field of computer science is poised to transform marketing jobs and the industry in a variety of ways. In the last four years, the number of businesses adopting...
You most likely interact with artificial intelligence (AI) daily and are unaware of it. Many people still associate AI with science-fiction dystopias, but that image is fading as AI advances and becomes more common in our daily lives. Artificial intelligence is now a...
In 2013, the MD Anderson Cancer Centre launched a “moon shot” project to use IBM’s Watson cognitive system to diagnose and recommend treatment plans for certain types of cancer. However, the project was halted in 2017 after costs surpassed $62...
For some people, fear can be debilitating. It can keep them from doing things that they want to do or from achieving their goals. For others, fear can be a motivator. It can help them to stay alert and focused when they are in dangerous or risky situations. In this...
In the world of advertising and marketing, AI can help agencies elevate their game by automating certain processes and providing insights that would be difficult or impossible for humans to obtain on their own. Sigmund, an end-to-end solution for the modern marketer,...
As with strategy, technology development, marketing, and almost every aspect of operating a company, as founders, we must commit to consistent experimentation, pivoting, and turning the flywheel. A strategy that works for Supercharge Lab may not necessarily work for...
An introduction This article compares and contrasts two location-based services, geofencing vs geotargeting, and addresses the following questions: how do they operate, and which one should you use? Location data is a crucial tool for boosting the efficiency of an...
