by Anne Cheng | Jun 1, 2022 | Artificial Intelligence, Data, Marketing, Startups, Supercharge Lab
Is your business keeping up with the latest digital marketing trends? If not, you may be missing out on some of the biggest opportunities to reach and engage customers. Digital marketing is constantly evolving, and one of the latest trends is artificial intelligence...
by Anne Cheng | May 27, 2022 | Data, Future, Looking Forward, Marketing, Supercharge Lab
What is content syndication Content syndication allows you to reach a wider audience with your content. You can raise brand exposure among a bigger group of people by collaborating with content distribution partners, digital publications, or industry influencers....
by Anne Cheng | May 13, 2022 | Data, Marketing, Startups, Supercharge Lab, Sustainability
What is ABM? Account-based marketing (ABM) is a method used by firms to align and collaborate sales and marketing teams in order to perform research and identify critical clients, and then design customised marketing programmes to reach and convert these accounts. ABM...
by Anne Cheng | May 13, 2022 | Artificial Intelligence, Data, Future, Marketing, Sales, Supercharge Lab
When most people think of artificial intelligence (AI), they envision computers that can speak to us, such as Alexa or Siri, or grand projects, such as self-driving cars. These are very exciting and attention-grabbing, but the reality of AI is that thousands of tools...
by Anne Cheng | May 17, 2021 | Data, Future
Consumer spending habits are in an interesting place, a point of which businesses should be cognizant. For one, consumers are ready to begin spending again. As anxiety about the COVID pandemic has waned in recent months in the US at least, excitement about...
by Anne Cheng | May 11, 2021 | Data, Future
Predictive Analytics is the use of data, statistical algorithms, and machine learning techniques to identify the likelihood of future outcomes based on historical data. It analyzes current and historical facts and situations to make predictions about future or...
