What is ABM? Account-based marketing (ABM) is a method used by firms to align and collaborate sales and marketing teams in order to perform research and identify critical clients, and then design customised marketing programmes to reach and convert these accounts. ABM...
When most people think of artificial intelligence (AI), they envision computers that can speak to us, such as Alexa or Siri, or grand projects, such as self-driving cars. These are very exciting and attention-grabbing, but the reality of AI is that thousands of tools...
Consumer spending habits are in an interesting place, a point of which businesses should be cognizant. For one, consumers are ready to begin spending again. As anxiety about the COVID pandemic has waned in recent months in the US at least, excitement about...
Predictive Analytics is the use of data, statistical algorithms, and machine learning techniques to identify the likelihood of future outcomes based on historical data. It analyzes current and historical facts and situations to make predictions about future or...
Presenting the next feature of our Looking Forward series! Ever thought about how artificial intelligence and security can come hand-in-hand? CEO of Stealth Monitoring, Rob Cherun describes how using artificial intelligence helps to ensure that their organization runs...
