When most people think of artificial intelligence (AI), they envision computers that can speak to us, such as Alexa or Siri, or grand projects, such as self-driving cars. These are very exciting and attention-grabbing, but the reality of AI is that thousands of tools...
What does B2B and B2C even mean? How does the method of marketing differ? Business-to-business (B2B) and business-to-consumer (B2C) marketers aim to capture the attention of two distinct audiences. And although there are many similarities between these types of...
Marketing encompasses all of the activities that a company engages in to promote its products and services and increase its market share. Marketing success necessitates a combination of advertising savvy, sales acumen, and the ability to deliver goods to end-users....
Branding VS Marketing: We own Marketing and you own your Brand Branding and marketing come hand in hand, but ultimately they are different. They have similar general goals and frequently collaborate to achieve them, they each have unique roles and objectives....
Any marketer’s ability to identify and understand the wants and needs of their target audience is crucial to the success of any marketing campaign. Accurate audience identification allows marketers to segment their target market, and understand what motivates...
