Redefining Marketing through Sigmund

Redefining marketing through Sigmund Supercharge Lab recently launched its rebranded solution, Sigmund. Sigmund, our core Artificial Intelligence engine, analyzes human approaches to decision-making and applies it to your messaging, improving the results you need. As...

Crossing the Chasm

I remember in October of 2010, walking into the open planned office of the Singapore Management University’s Institute of Innovation and Entrepreneurship, and sitting down in an uncomfortable metal chair, across the table from then director Prof Desai Narasimhalu. We...

My Startup Addiction

My Startup Addiction I suppose I am not the only one who feels this way –I’ve been passionate about startups for more than a decade. It started in 2007, maybe earlier, but the details escape me. I built the cheesiest website ever, attempting to nurse an idea into...

What Pride Month Means to Me

The past weekend, I missed Pink Dot 13. I had been so focused on the work that I do that I missed the advertisements, the social media posts, the bright pink lights on my social media feed. Growing up in conservative Asia, in a time where homosexuality is not only...

Why Equality Matters

Whenever I’m asked, “What’s your favorite movie?”, I bring up Parasite by Bong Joon-ho. Not only was it a cinematic masterpiece, but it also reflects on the growing social and economic divide that is plaguing South Korea, and many nations around the world. Disparity...