Behaviorists have long studied heuristics. Heuristics are simple, efficient rules, learned through evolutionary processes, that have been proposed to explain how people make decisions when facing complex problems or incomplete information. In short, they are the...
Get to know our Dream Team, featuring Ann Suwanjindar, Co-Founder and Chief Strategy Officer at Supercharge Lab! Ann has spent over twenty years working at the most iconic companies on the planet while working in New York and in Southeast Asia. Her career includes...
Supercharge Lab is proud to present its first whitepaper on its most frequently asked question – what is psychological profiling? In this whitepaper, we explore Sigmund and its integration of psychology and marketing, the differences between emotions,...
Hit reset. As Supercharge Lab winds down another month of fundraising, I am thankful for the people who have come along for the ride, and for the clients who have given us their trust and support. I am deeply encouraged by the investors who have provided us with...
Redefining marketing through Sigmund Supercharge Lab recently launched its rebranded solution, Sigmund. Sigmund, our core Artificial Intelligence engine, analyzes human approaches to decision-making and applies it to your messaging, improving the results you need. As...
I remember in October of 2010, walking into the open planned office of the Singapore Management University’s Institute of Innovation and Entrepreneurship, and sitting down in an uncomfortable metal chair, across the table from then director Prof Desai Narasimhalu. We...
My Startup Addiction I suppose I am not the only one who feels this way –I’ve been passionate about startups for more than a decade. It started in 2007, maybe earlier, but the details escape me. I built the cheesiest website ever, attempting to nurse an idea into...
The past weekend, I missed Pink Dot 13. I had been so focused on the work that I do that I missed the advertisements, the social media posts, the bright pink lights on my social media feed. Growing up in conservative Asia, in a time where homosexuality is not only...
Whenever I’m asked, “What’s your favorite movie?”, I bring up Parasite by Bong Joon-ho. Not only was it a cinematic masterpiece, but it also reflects on the growing social and economic divide that is plaguing South Korea, and many nations around the world. Disparity...
An era of sustainable supply chain planning with artificial intelligence is in its nascency. Networks of supply chains—those between a company and its suppliers—are making organizational decisions today that are affecting the global economy in profound ways. And...
