by Anne Cheng | May 10, 2022 | Whitepaper
The eCommerce market has changed dramatically in recent years, and it will continue to change in 2022. With growing client expectations and obstacles in the supply chain, eCommerce firms have no choice but to adapt in order to survive and flourish. We’ll walk...
by Anne Cheng | May 5, 2022 | Uncategorized
While having a business in the digital world means you have access to all of the tools you need to reach your target market, it also means that your brand is constantly competing for attention. You’re just adding to the noise if you don’t have a strong...
by Anne Cheng | Apr 21, 2022 | Artificial Intelligence, Marketing
Why AI-powered marketing drives success Traditional marketing is largely manual and labour-intensive, involving tasks such as data entry and analysis, lead management and segmentation, and email marketing. The use of AI can automate these processes, allowing you to...
by Anne Cheng | Apr 12, 2022 | Marketing, Supercharge Lab
Branding VS Marketing: We own Marketing and you own your Brand Branding and marketing come hand in hand, but ultimately they are different. They have similar general goals and frequently collaborate to achieve them, they each have unique roles and objectives....
by Anne Cheng | Apr 5, 2022 | Supercharge Lab, Whitepaper
Any marketer’s ability to identify and understand the wants and needs of their target audience is crucial to the success of any marketing campaign. Accurate audience identification allows marketers to segment their target market, and understand what motivates...
by Anne Cheng | Apr 1, 2022 | Supercharge Lab
Get to know our Dream Team, featuring Abel, Customer Success Manager at Supercharge Lab! Hailing from Sabah, Malaysia, Abel is the resident Customer Success Manager here at Supercharge Lab. Abel takes care of our customer base here at Supercharge Lab, and ensures that...
by Anne Cheng | Mar 14, 2022 | Leadership and Management, Startups
We’re thrilled to be a featured guest on The Jake Dunlap Show, where Anne shares her journey as how she created a successful startup at Supercharge Lab. Some golden nuggets in this podcast include: 1. The future of ethical AI 2. What it means to thrive in the...
by Anne Cheng | Mar 9, 2022 | Artificial Intelligence
AI Artificial intelligence is now 60+ years old as a field and younger as an industry. Since inception, the quest to develop true AI has been both intense and mild, high and low, hyped and played down. Without a question, the AI journey has been long, and we have come...
by Anne Cheng | Mar 1, 2022 | Culture, Looking Forward, Supercharge Lab
Remember the days when you could effortlessly walk over to a colleague and chat about a project? If you still work remotely in the post-COVID era, or if you are new to the notion, it’s critical to look into techniques to stay productive in order to keep your...
by Anne Cheng | Jan 28, 2022 | Artificial Intelligence, Whitepaper
In the world of finance, predictive analytics can be used to predict factors such as stock prices, interest rates and even bankruptcy. There are a number of different methods that can be used for predictive analytics in finance. One popular approach is machine...
