by Anne Cheng | Jul 7, 2022 | Artificial Intelligence, Data, Investment, Marketing, Sales, Startups, Supercharge Lab
An introduction This article compares and contrasts two location-based services, geofencing vs geotargeting, and addresses the following questions: how do they operate, and which one should you use? Location data is a crucial tool for boosting the efficiency of an...
by Anne Cheng | Jul 7, 2022 | Artificial Intelligence, Data, Investment, Leadership and Management, Marketing, Sales, Startups, Supercharge Lab
What Is Growth Marketing?Growth marketing is exactly what it sounds like. It is a comprehensive marketing strategythat employs various tactics across multiple channels with the sole goal of achieving andmaintaining growth. Growth marketing arose from the growing...
by Anne Cheng | Jul 6, 2022 | Whitepaper
Many companies start the product development process by creating a prototype of their product. However, this is not the only way to develops products. There are several key steps in the product development process, and each company’s approach will be different...
by Anne Cheng | Jun 1, 2022 | Artificial Intelligence, Data, Marketing, Startups, Supercharge Lab
Is your business keeping up with the latest digital marketing trends? If not, you may be missing out on some of the biggest opportunities to reach and engage customers. Digital marketing is constantly evolving, and one of the latest trends is artificial intelligence...
by Anne Cheng | May 27, 2022 | Data, Future, Looking Forward, Marketing, Supercharge Lab
What is content syndication Content syndication allows you to reach a wider audience with your content. You can raise brand exposure among a bigger group of people by collaborating with content distribution partners, digital publications, or industry influencers....
by Anne Cheng | May 13, 2022 | Data, Marketing, Startups, Supercharge Lab, Sustainability
What is ABM? Account-based marketing (ABM) is a method used by firms to align and collaborate sales and marketing teams in order to perform research and identify critical clients, and then design customised marketing programmes to reach and convert these accounts. ABM...
by Anne Cheng | May 13, 2022 | Artificial Intelligence, Data, Future, Marketing, Sales, Supercharge Lab
When most people think of artificial intelligence (AI), they envision computers that can speak to us, such as Alexa or Siri, or grand projects, such as self-driving cars. These are very exciting and attention-grabbing, but the reality of AI is that thousands of tools...
by Anne Cheng | May 13, 2022 | Marketing, Sales, Supercharge Lab
What does B2B and B2C even mean? How does the method of marketing differ? Business-to-business (B2B) and business-to-consumer (B2C) marketers aim to capture the attention of two distinct audiences. And although there are many similarities between these types of...
by Anne Cheng | May 13, 2022 | Marketing, Supercharge Lab
Marketing encompasses all of the activities that a company engages in to promote its products and services and increase its market share. Marketing success necessitates a combination of advertising savvy, sales acumen, and the ability to deliver goods to end-users....
by Anne Cheng | May 10, 2022 | Whitepaper
The eCommerce market has changed dramatically in recent years, and it will continue to change in 2022. With growing client expectations and obstacles in the supply chain, eCommerce firms have no choice but to adapt in order to survive and flourish. We’ll walk...
