Demystifying Digital Strategy: 5 Important Questions

Digital strategy focuses on using technology to improve business performance, whether that means creating new products or reimagining current processes. It specifies the direction an organization will take to create new competitive advantages with technology, as well...

Understanding Day One Mentality

“Keep inventing, and don’t despair when at first the idea looks crazy. Remember to wander. Let curiosity be your compass. It remains Day 1.” Jeff Bezos had just stepped down from his position as CEO and in his letter to Amazonians, he ended with the above. But what...

Aligning Product Direction & Priorities

by Christopher Cai We don’t hire smart people to tell them what to do. We hire smart people so they can tell us what to do. — Steve Jobs The Supercharge Lab Team is happy to share the expertise of our product engineering guru, Chris Cai. Introducing a new series of...

Trust Is the Currency of the Internet of Things

     Studies on the validity of the Human-Computer Trust Model (HCTM) suggests that there are three important factors: Perceived Risk: the user’s subjective assessment of the likelihood of a negative outcome and how concerned they are about such an outcome....

Behavioral Discoveries: Connecting with Your Customers

by Sondra Lynn, Chief of Staff, Supercharge Lab At Supercharge Lab, we help your company connect with potential customers more efficiently and more effectively. We help buyers be better buyers and we make these connections based on an understanding of human behavior....