The eCommerce market has changed dramatically in recent years, and it will continue to change in 2022. With growing client expectations and obstacles in the supply chain, eCommerce firms have no choice but to adapt in order to survive and flourish. We’ll walk...
Any marketer’s ability to identify and understand the wants and needs of their target audience is crucial to the success of any marketing campaign. Accurate audience identification allows marketers to segment their target market, and understand what motivates...
In the world of finance, predictive analytics can be used to predict factors such as stock prices, interest rates and even bankruptcy. There are a number of different methods that can be used for predictive analytics in finance. One popular approach is machine...
A while back, Supercharge Lab wrote about why Predictive Analytics is the way forward, to help businesses unlock the power of data-backed predictions for their businesses. Predictive Analytics is the use of data, statistical algorithms, and machine learning techniques...
We at Supercharge Lab talk often about Sigmund, but do our customers really know who Sigmund is? Is Sigmund a person with personality, or a mere AI marketing engine with multiple moving parts? The answer is that Sigmund was birthed in the mind, conjectured as a dream...
