by Anne Cheng | Jun 1, 2022 | Artificial Intelligence, Data, Marketing, Startups, Supercharge Lab
Is your business keeping up with the latest digital marketing trends? If not, you may be missing out on some of the biggest opportunities to reach and engage customers. Digital marketing is constantly evolving, and one of the latest trends is artificial intelligence...
by Anne Cheng | Dec 15, 2021 | Artificial Intelligence, Supercharge Lab, Whitepaper
A while back, Supercharge Lab wrote about why Predictive Analytics is the way forward, to help businesses unlock the power of data-backed predictions for their businesses. Predictive Analytics is the use of data, statistical algorithms, and machine learning techniques...
by Anne Cheng | Oct 27, 2021 | Artificial Intelligence, Supercharge Lab, Whitepaper
Behaviorists have long studied heuristics. Heuristics are simple, efficient rules, learned through evolutionary processes, that have been proposed to explain how people make decisions when facing complex problems or incomplete information. In short, they are the...
by Anne Cheng | Aug 9, 2021 | Artificial Intelligence, Marketing
Redefining marketing through Sigmund Supercharge Lab recently launched its rebranded solution, Sigmund. Sigmund, our core Artificial Intelligence engine, analyzes human approaches to decision-making and applies it to your messaging, improving the results you need. As...
by Anne Cheng | Jun 9, 2021 | Artificial Intelligence, Sustainability
An era of sustainable supply chain planning with artificial intelligence is in its nascency. Networks of supply chains—those between a company and its suppliers—are making organizational decisions today that are affecting the global economy in profound ways. And...
