by Anne Cheng | Jun 1, 2022 | Artificial Intelligence, Data, Marketing, Startups, Supercharge Lab
Is your business keeping up with the latest digital marketing trends? If not, you may be missing out on some of the biggest opportunities to reach and engage customers. Digital marketing is constantly evolving, and one of the latest trends is artificial intelligence...
by Anne Cheng | Apr 12, 2022 | Marketing, Supercharge Lab
Branding VS Marketing: We own Marketing and you own your Brand Branding and marketing come hand in hand, but ultimately they are different. They have similar general goals and frequently collaborate to achieve them, they each have unique roles and objectives....
by Anne Cheng | Aug 9, 2021 | Artificial Intelligence, Marketing
Redefining marketing through Sigmund Supercharge Lab recently launched its rebranded solution, Sigmund. Sigmund, our core Artificial Intelligence engine, analyzes human approaches to decision-making and applies it to your messaging, improving the results you need. As...
by Anne Cheng | Mar 3, 2021 | Data, Leadership and Management, Marketing, Sales
Digital strategy focuses on using technology to improve business performance, whether that means creating new products or reimagining current processes. It specifies the direction an organization will take to create new competitive advantages with technology, as well...
by Anne Cheng | Feb 17, 2021 | Marketing, Startups
Aligning myself with the words of my CTO, Chris’s theme of “What gets measured gets improved”, I decided to write my thoughts on managing performance in digital marketing. There are plenty of quantitative metrics that measure the performance of any campaign, or any...
