Why AI-powered marketing drives success Traditional marketing is largely manual and labour-intensive, involving tasks such as data entry and analysis, lead management and segmentation, and email marketing. The use of AI can automate these processes, allowing you to...
Branding VS Marketing: We own Marketing and you own your Brand Branding and marketing come hand in hand, but ultimately they are different. They have similar general goals and frequently collaborate to achieve them, they each have unique roles and objectives....
Any marketer’s ability to identify and understand the wants and needs of their target audience is crucial to the success of any marketing campaign. Accurate audience identification allows marketers to segment their target market, and understand what motivates...
Get to know our Dream Team, featuring Abel, Customer Success Manager at Supercharge Lab! Hailing from Sabah, Malaysia, Abel is the resident Customer Success Manager here at Supercharge Lab. Abel takes care of our customer base here at Supercharge Lab, and ensures that...
We’re thrilled to be a featured guest on The Jake Dunlap Show, where Anne shares her journey as how she created a successful startup at Supercharge Lab. Some golden nuggets in this podcast include: 1. The future of ethical AI 2. What it means to thrive in the...
AI Artificial intelligence is now 60+ years old as a field and younger as an industry. Since inception, the quest to develop true AI has been both intense and mild, high and low, hyped and played down. Without a question, the AI journey has been long, and we have come...
Remember the days when you could effortlessly walk over to a colleague and chat about a project? If you still work remotely in the post-COVID era, or if you are new to the notion, it’s critical to look into techniques to stay productive in order to keep your...
In the world of finance, predictive analytics can be used to predict factors such as stock prices, interest rates and even bankruptcy. There are a number of different methods that can be used for predictive analytics in finance. One popular approach is machine...
A while back, Supercharge Lab wrote about why Predictive Analytics is the way forward, to help businesses unlock the power of data-backed predictions for their businesses. Predictive Analytics is the use of data, statistical algorithms, and machine learning techniques...
We at Supercharge Lab talk often about Sigmund, but do our customers really know who Sigmund is? Is Sigmund a person with personality, or a mere AI marketing engine with multiple moving parts? The answer is that Sigmund was birthed in the mind, conjectured as a dream...
